Counterfeit cosmetics is big business. And it’s no wonder really. With Australian women spending more than four billion dollars a year on makeup and skincare, it’s safe to say that we are well and truly in the sights of scammers.
But how exactly do you spot a fake? Well, the only way to be 100 per cent sure you’re going home with the real deal is to purchase your products from a reputable seller. This means a department store, makeup counter or authorised reseller.
“Is it really an issue though? I mean, you’re just paying for the name aren’t you?” Uh, no. That’s not exactly the case. Sure, big name makeup brands also rake in the big dollars but with those profits, they’re able to fund research, testing and product patents. That way they can ensure the best possible product for the customer (that’s you).
“Is there any risk to purchasing counterfeit products?” Yep, huge ones.