England is dealing with an epidemic of counterfeit beauty products sold mostly on websites. According to the Police Intellectual Property Crime Unit (PIPCU), consumers in the U.K. spend an estimated 90 million pounds (around $140 million) on fake products. So PIPCU has launched a campaign today with the tagline “Wake up—don’t fake up!” in an effort to warn consumers about the serious (and pretty gross) health risks associated with purchasing these products.

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