As part of London’s recently launched “Wake up—don’t fake up!” campaign, aimed at raising the public awareness of counterfeit beauty products sold online, the city’s Police Intellectual Property Crime Unit (PIPCU) has just arrested two people for running a website that sells fake perfume and flatirons.

Here’s what’s surprising about the goods they seized: Turns out, you can’t tell a fake product by its price tag—many the 250 confiscated items were surprisingly pricey. The flatirons were selling for 70 to 185 pounds ($110 to $290), and the perfumes cost between 32 and 125 pounds ($50 to $200). The packaging isn’t shoddy or suspicious-looking, either—further proof that it can be extremely hard to tell whether something is a fake.

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