Sometimes makeup doesn’t cover up blemishes. Sometimes a retailer accidently stocks the shelves with batch of counterfeit products, and when that happens, the unfortunate customer who purchases a knock-off could end up dealing with serious health-related consequences, rather than just an easily covered pimple or scar.

A recent report from the Office for Harmonization in the Internal Market found that counterfeiting is a significant issue in the European cosmetics market. Perfume, makeup, sunscreen and shampoo are just a few of the items counterfeiters are pumping into the product line. The study from the EU’s largest intellectual property agency found that knock-off products are heavily cutting into the industry’s profits. Determining product authenticity is often tough until it is too late, and a customer has purchased and used a potentially dangerous fake cosmetic product.

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