According to the Organisation for Economic Co-operation and Development (OECD), in the United States alone, nearly $250 billion dollars are lost every year to counterfeit products, with personal care and cosmetics accounting for 5 percent of that. The concern over counterfeit cosmetics is that they pose a major health threat to beauty enthusiasts everywhere thanks to non-regulated manufacturing processes. Some of the most widely reported cases involve counterfeit eyeliner purchases that caused rashes and eyeshadows that resulted in severe eye infections and swelling.

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