Beauty company Kao USA, which owns some of our favorite brands, including John FriedaJergensBioré, and Curél, recently announced its new initiative against a crop of counterfeit Jergens moisturizers in the northeastern U.S. This sort of thing isn’t exactly new in the beauty industry; after all, brands such as Jeffree StarAnastasia Beverly Hills, and Kylie Cosmetics have to deal with knockoff products all the time. What makes this instance a little different, though, is that while fake cosmetics and fragrances are everywhere, we rarely (if ever) hear about counterfeit skin-care products.

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