The beauty industry has its own version of fake news—fake makeup is becoming a big business issue. We’re all familiar with knockoffs—take a stroll down Fifth Avenue, and right in front of the real deals, you’ll encounter plenty of faux Tiffany, Louis Vuitton, Prada, and Gucci shopping opportunities. But the industry of fakes goes way beyond fancy leather handbags—beauty brands from Jergens to Jeffree Star are just as vulnerable to counterfeits. Last fall, Kylie Cosmetics wound up dealing with a major fakes issue. Shoppers trying to snag discount lip kits and Kyshadows from sites like Amazon or eBay found themselves with everything from supersticky formulas to dupes full of heavy chemicals. We’re all about saving some cash with beauty steals, but not at the risk of getting harmful products.
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