Beauty rituals have existed for thousands of centuries, with people from all cultures trying to discover the elusive “fountain of youth”. However, gone are the days where women used beet juice for rosy cheeks or crushed mulberries for lip stains. Today, the United States has the largest cosmetics market in the world with projected revenue of over $62 billion in 2016. 
With the rise of YouTube beauty channels and the increased attention on skin care, women and men alike are on the search for effective and affordable beauty products. However, anyone who has been to Sephora, Ulta, or any beauty aisle knows that cosmetics can cost a pretty penny. These steep price tags have given rise to counterfeiters re-creating cosmetics and selling them as the real deal. In 2015, U.S. companies lost approximately $800 million to $1 billion due to counterfeited products.  Below, I will talk through two cases that detail the detriment of cosmetic counterfeits.