A number of campaigns have warned the public about buying “bargain” gifts. Mr Mogg, who chairs the National Markets Group and is based in Caerphilly, said Wales was “at the forefront” of Operation Jasper last year. The initiative tackles the sale of counterfeit products on social media, such as clothes, footwear, electrical products, makeup and perfumes.

“A lot of consumers forget there’s criminals behind these, not just ordinary people selling items,” he said.

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