Product counterfeiting is an Intellectual Property (IP) crime. It is defined as a deliberate attempt to deceive consumers by copying and marketing goods bearing well-known trade marks, together with packaging and product appearance. Product counterfeits look like those made by a reputable manufacturer when they are, in fact, inferior illegal copies that can have a serious impact on the health and safety of the consumer.

Perfumes, like other luxury goods, have long been a major target for counterfeiting, and are one of the most popular kinds of fakes bought in the UK. However, nowadays other cosmetics and personal care items such as skin creams, soaps and toothpastes are also counterfeited.

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